Company News, New Products

Biotech Haircare Brand K18 Rolls Out New AirWash Non-Aerosol Dry Shampoo

Formulated with newly patented malodor ingredient that leverages smart-release technology and mediterranean microalgae for scalp health.

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By: Christine Esposito

Editor-in-Chief

K18 has rolled out AirWash, a non-aerosol dry shampoo that includes a newly patented biotech ingredient called odorBIND. K18 says the launch marks the brand's biggest innovation since the introduction of its novel K18Peptide molecule. The shampoo delivers hair without white cast, starchy buildup or heavy fragrances, according to the brand which was acquired by Unilever, as reported by Happi. K18 says odorBIND changes the way malodors are addressed in personal care products with its ab...

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